Uber is coming to the area. The ridesharing company will start operating in Benton Harbor, St. Joseph, New Buffalo and South Haven on Friday. Uber will also launch service in Saugatuck, Holland, Muskegon, and Grand Haven the same day. The company says both UberX, which is their normal rides and UberXL, with room for up to six passengers, will be available. The rides are hailed using the company’s smartphone app, and there will be one free ride available to new users using the promo code LAKEMI17 through October 1. Uber is also looking for drivers for the area. WSJM News has reached out to the company for comment.